Clarins

Clarins
Company typePrivate (Société par actions simplifiée)
IndustryCosmetics
Founded1954 (1954)
FounderJacques Courtin-Clarins
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Jonathan Zrihen, CEO
ProductsMakeup, skincare
OwnerCourtin-Clarins Family
Number of employees
8,000
Websitewww.groupeclarins.com

Clarins is a French, family-owned multinational cosmetics company founded in Paris in 1954, who opened the first Clarins beauty institute on Rue Tronchet.[1] Clarins subsequently expanded into product development. Although more than 95% of its products are exported worldwide, they remain formulated and designed in Clarins Laboratories in France. The Clarins and My Blend brands[2] are available at high-end department stores and selected retailers; it operates in over 150 countries[3] and is a major luxury skincare brand in Europe.[2]

Early development emphasized plant-based formulations and skincare treatments offered at the original institute.[4]

The brand has a strong presence all around the world, recognized for its expertise in plant-based ingredients and scientific research, and is frequently cited among the leading premium skincare companies in Europe.[5]

Clarins also own two research laboratories, one in Pontoise, France, and another in Shanghai, China.[6] Its skincare products are formulated, developed, and manufactured in France, where the group owns two production sites, in Pontoise and in Troyes.

History

Significant milestones in the history of Clarins:

  • 1954: Jacques Courtin-Clarins opens his first Beauty Institute on Rue Tronchet in Paris.[7]
  • 1968: Clarins creates its Client Card,[8] which is included in the packaging of Clarins skincare products.
  • 1974: Christian Courtin-Clarins joins the company as Director of Exports.[9]
  • 1984: Clarins is listed on the secondary market of the Paris stock exchange, which is a real development opportunity for the company.[10]
  • 1994: Olivier Courtin-Clarins joins Clarins as a board member after a successful medical career.[11]
  • 2002: Clarins launches the ClarinsMen range for men.[12]
  • 2008: Clarins is delisted from the Paris stock exchange.[10]
  • 2010: Virginie, Claire, Prisca and Jenna Courtin-Clarins become members of the Supervisory Board.[13]
  • 2011: After having held the position of Chairman of the Board since 2000, Christian Courtin-Clarins is named President of the Supervisory Board.
  • 2015: After more than 25 years of experience working for Clarins, Jonathan Zrihen is appointed President & CEO.[14]
  • 2017: After her role as Head of Development and New Concepts, Jenna Courtin-Clarins becomes an ambassador for the brand.
  • 2018: After her time as Managing Director at Mugler Mode, Virginie Courtin-Clarins is appointed Deputy CEO.[15]
  • 2018: After working as Clarins' Director of Spas, Retail & My Blend, Prisca Courtin-Clarins becomes a member of the Supervisory Board as a representative of Famille C, the holding company of the Courtin-Clarins family.[16]
  • 2018: Clarins researches and produces its first ingredients at Domaine Clarins,[17] an outdoor laboratory in the heart of a protected area in the Alps
  • 2020: Clarins hands over Mugler & Azzaro to L'Oréal to refocus on beauty, its core business, with Clarins and My Blend.[18][19][20]
  • 2020: Clarins opens its R&D center in Shanghai, China.[21]
  • 2022: Clarins launches a traceability platform for its products called the Clarins T.R.U.S.T. that utilizes blockchain technology.[22]
  • 2022: Clarins relaunches its personalized skincare brand, MyBlend. It was first introduced in 2007 and relaunched in 2022 with an environmentally-friendly reformulation.[23]
  • 2022: Clarins acquires ILIA, an American clean beauty brand specializing in make-up.[24]
  • 2023: Clarins introduces Precious, a luxurious anti-aging skincare line.[25][26]
  • 2024: Clarins acquires a new estate in the Gard region of France, with the aim of turning it into a resource site for sourcing exceptional raw materials.[27]
  • 2025: Virginie Courtin, Managing Director of Clarins Group, ranks 1st in the prestigious Institut Choiseul 100 2025 ranking.[28]
  • 2025: Clarins partners with the ILO (International Labour Organization), the specialized agency of the United Nations to promote disability inclusion.[29]
  • 2025: Clarins is certified B Corp[30]

Governance

Groupe Clarins is a privately held, family-owned company, taken private in 2008,[31] whose governance combines a family-controlled supervisory board with professional management. In 2022, third‑generation family member Prisca Courtin was appointed chair of the Supervisory Board and Virginie Courtin became managing director, while longtime executive Jonathan Zrihen serves as President and Chief Executive Officer since 2015. This structure is frequently cited as balancing continuity of the founding vision with modern managerial practices: “For 70 years, Clarins has benefited from its independent family model to build a long-term vision and make a real commitment to sustainable development”.[32]

Clarins (brand)

The Clarins brand is globally recognized for high-end skincare and known for incorporating its skincare expertise into its formulations.[33] Its formulations emphasize plant science ingredients and green formulation principles, combining botanical research with skin dermatological discoveries. Product development often integrates scientific innovation, and the brand has received awards for its efficacy and quality.[34]

The skincare range covers anti-aging, hydration, and firming treatments,[35] while the makeup line focuses on natural looks enhanced by plant-based ingredients.

The company regularly updates its formulas[36] to integrate advances in plant science and dermatology, maintaining a focus on ongoing innovation, efficacy, safety, and sensory qualities.

Products

The company began in the 1950s with plant-based oils made from 100% plant extracts, which supported its expansion from the original Beauty Institute in Paris into product development and retail. In 1985, Clarins introduced the Double Serum, considered one of its best-selling skincare products.[37] The brand expanded into makeup in 1991 [38] and launched ClarinsMen in 2002,[39] followed by My Clarins in 2019[40] and the Precious line in 2023,[41] its most premium skincare range.

Double Serum considered one of its best-selling skincare products. The serum was notable for combining water- and oil-soluble active ingredients in a single formulation, allowing it to address multiple signs of aging simultaneously.[42] The formula has been updated over time and is now in its ninth generation, incorporating research in areas such longevity and epigenetics.[43][44]

The product includes a blend of plant extracts such as turmeric and is formulated to support visible signs of skin aging. Reviews and expert commentary frequently cite hydration, radiance, and improved skin texture among observed effects. It has been reported to sell approximately every 3 seconds worldwide.[45]

Double Serum has received widespread industry recognition, with around 500 awards, including the Allure Best of Beauty Awards (2023),[46] the ELLE Future of Beauty (2024)[47] and the “Icon of the Year” at the WWD Beauty Inc Award.[48] Clarins Double Serum received additional recognition in 2025 from Santé Magazine,[49] whose awards are evaluated by a scientific jury.[50] The distinction is based on tangible results, with products selected independently following a review of research data and clinical testing, reflecting an evidence-based approach to product assessment.[51]

The Total Eye Lift treatment,[52] formulated for eye contours and containing plant extracts said as effective as retinol, has been noted for reducing visible signs of fatigue and aging.

Clarins’ Precious line,[53] a premium skincare collection, uses research-driven formulations with plant ingredients and has been highlighted in press coverage for its global launch and market reception.[54]

Clarins also offers Tonic Oil [55] and Eau Dynamisante, two long-standing products in its skincare range. Tonic Oil is formulated to hydrate and tone the skin, while Eau Dynamisante, introduced in the 1980s, is a revitalizing body splash combining essential oils.

Clarins’ cleansers are produced using plant-based ingredients cultivated at its French estates, le Domaine Clarins in the Alps.[56]

In make-up, Clarins’ Lip Comfort Oil, first introduced in 2015, combines hydration with sheer color and plant-based oils.[57]

References

  1. ^ Chesters, Anna (3 Jan 2012). "A brief history of Clarins". The Guardian.
  2. ^ a b *NPD Beauty Trends®, marché sélectif du Soin marques prestige, ventes en valeur, sur la période cumulée de Janvier à Décembre 2020, total 3 pays (France, Italie, UK).
  3. ^ "Soldes : Notre sélection shopping beauté pendant les journées privilèges Clarins". Marie Claire (in French). Retrieved 2021-08-25.
  4. ^ Lackie, Dave (2016-02-29). "Clarins -- Innovators of French Beauty". Dave Lackie. Retrieved 2026-01-08.
  5. ^ USA, Clarins. "CLARINS SPA IN AIR FRANCE LOUNGE AT LOS ANGELES INTERNATIONAL AIRPORT". www.prnewswire.com. Retrieved 2026-01-08.
  6. ^ Research & Development (2020-09-14). "Clarins debuts 'door to Paris' research facility in China". cosmeticsbusiness.com. Retrieved 2026-01-08.
  7. ^ Figaro, Madame (2016-11-08). "Clarins, pour l'amour des femmes". Madame Figaro. Retrieved 2021-08-25.
  8. ^ Figaro, Madame (2020-10-15). "Du consommateur responsable à l'hyperactiviste, comment les codes de la cosmétique ont changé". Madame Figaro. Retrieved 2021-08-25.
  9. ^ "Clarins : les coulisses d'une succession bien huilée". Capital.fr (in French). 2015-06-03. Retrieved 2021-08-25.
  10. ^ a b Bouquet, Vincent (2015-03-23). "Pourquoi le groupe Clarins est sorti de la Bourse". Les Echos Executives (in French). Retrieved 2021-08-25.
  11. ^ "Olivier Courtin-Clarins et sa nouvelle approche de la cosmétique". L'Orient-Le Jour. 2018-02-19. Retrieved 2021-08-25.
  12. ^ "Clarins". www.puretrend.com (in French). Retrieved 2021-08-25.
  13. ^ JDD, Le (15 March 2014). "Clarins de pères en filles". lejdd.fr (in French). Retrieved 2021-08-25.
  14. ^ "Clarins CEO Jonathan Zrihen reveals the formula to success". The CEO Magazine. Retrieved 2021-08-25.
  15. ^ "Clarins s'engage pour les hommes et la planète". Vogue Paris (in French). 2021-06-28. Retrieved 2021-08-25.
  16. ^ FR, FashionNetwork com (9 April 2021). "Circle Sportswear lève un million d'euros". FashionNetwork.com (in French). Retrieved 2021-08-25.
  17. ^ "Visite guidée au cœur du domaine Clarins". Vogue Paris (in French). 2019-06-19. Retrieved 2021-08-25.
  18. ^ "L'Oréal : le groupe rachète les marques Azzaro et Mugler à la société Clarins". Luxe.net. 3 July 2019. Retrieved 22 December 2023.
  19. ^ "L'Oréal finalise l'acquisition de Mugler et des parfums Azarro". Fashion Network. 31 March 2020. Retrieved 22 December 2023.
  20. ^ "L'Oréal rachète les marques Mugler et Azzaro à Clarins". Les Echos. 2 July 2019. Retrieved 22 December 2023.
  21. ^ "Clarins debuts 'door to Paris' research facility in China". Cosmetics Business. 14 September 2020. Retrieved 4 October 2023.
  22. ^ Ahssen, Sarah (Dec 12, 2022). "Clarins launches traceability platform for skincare products". FashionNetwork. Translated by Mira, Nicola. Archived from the original on Feb 6, 2023. Retrieved January 6, 2023.
  23. ^ Ahssen, Sarah (May 31, 2022). "Clarins relance sa marque myBlend". Fashion Network. Retrieved 22 December 2023.
  24. ^ "La famille Clarins s'offre une pépite des cosmétiques aux Etats-Unis". Les Echos. February 2022. Retrieved 11 July 2024.
  25. ^ Kohen, Stéphanie (7 August 2023). "GALA GLAM – Clarins lance Precious, une luxueuse ligne de soins anti-âge". Gala. Retrieved 3 November 2023.
  26. ^ "Le temps capturé avec Clarins Precious". Madame Figaro. 2 May 2023. Archived from the original on 3 November 2023. Retrieved 3 November 2023.
  27. ^ "Clarins fait l'acquisition d'un domaine agricole de 115 hectares près de Nîmes". 5 April 2024.
  28. ^ "Notre palmarès 2025 des 200 leaders de moins de 40 ans qui vont compter dans le monde de l'entreprise". 20 March 2025.
  29. ^ https://www.ilo.org/resource/news/growing-corporate-commitment-disability-inclusion__;!!OMzJW1YBdAk!rdnYEGcI0NU7USrdRo250YRowkrH5rP0Gss1XyREQEu-dxeCGATr2WQY_anNI9in9hYQfKKEe9QHrY7r$
  30. ^ News, Global Cosmetics. "Global Cosmetics News". Global Cosmetics News. Retrieved 2026-01-08. {{cite web}}: |last= has generic name (help)
  31. ^ Reuters (June 27, 2008). "Clarins family makes $3.6 bln buyout offer". {{cite web}}: |last= has generic name (help)
  32. ^ USA, Clarins. "Clarins achieves B Corp™ status, marking a major step in its commitment to a more sustainable future". www.prnewswire.com. Retrieved 2026-01-08.
  33. ^ USA, Clarins. "CLARINS WINS TWO 2023 ALLURE BEST OF BEAUTY AWARDS". www.prnewswire.com. Retrieved 2026-01-20.
  34. ^ Team, Vogue Business Custom Insights (2024-07-09). "Clarins performance proves consumer confidence lies in the prestige". Vogue. Retrieved 2026-01-20. {{cite web}}: |first= has generic name (help)
  35. ^ "CLARINS® : Best Skin Care, Makeup, Face & Body Creams". Clarins US. Retrieved 2026-01-20.
  36. ^ "How Clarins Is Reformulating Its Hero Product (And Its Business)". The Business of Fashion. 2024-07-29. Retrieved 2026-01-20.
  37. ^ "Clarins Double Serum Is Worth The Hype — Here's Why". FASHION Magazine. 2020-11-17. Retrieved 2026-01-30.
  38. ^ "On Clarins' 70th anniversary, a new chapter of skincare begins". Vogue Australia. May 1, 2024.
  39. ^ Brown, Steve (2019-05-23). "ClarinsMen show how to put back in what life takes out". Attitude. Retrieved 2026-01-30.
  40. ^ WW, FashionNetwork com (2018-12-12). "Clarins presents new plant-based skincare line for 18 to 29 year-olds". FashionNetwork.com. Retrieved 2026-01-30.
  41. ^ Stephens, Ruby (2024-05-01). "Clarins introduces skincare line with Moonlight Flower extract". Harper's Bazaar Australia. Retrieved 2026-01-30.
  42. ^ "Why This Cult French Serum Is My Anti-Aging Hero Now and Forever". InStyle. Retrieved 2026-01-30.
  43. ^ CEO, Fatima Magalhães (2024-09-30). "Clarins revolutionizes anti-ageing with the new Double Serum Generation 9". F Luxury Magazine (in European Portuguese). Retrieved 2026-01-30.
  44. ^ "This French Serum Has Been Reformulated 9 Times — And It's Better Than Ever". The Zoe Report. 2024-10-22. Retrieved 2026-01-30.
  45. ^ Sidani, Lina (2025-11-19). "Double Serum, the anti-aging icon, celebrates its 40th birthday". Clarins Group. Retrieved 2026-02-09.
  46. ^ USA, Clarins. "CLARINS WINS TWO 2023 ALLURE BEST OF BEAUTY AWARDS". www.prnewswire.com. Retrieved 2026-02-09.
  47. ^ "60 Editor-Approved Beauty Products to Know in 2024". ELLE. 2024-11-12. Retrieved 2026-02-09.
  48. ^ Weil, Emily Burns,Ryma Chikhoune,Jenny B. Fine,Kathryn Hopkins,Noor Lobad,James Manso,Jennifer (2024-12-11). "Blake Lively, Kourtney Kardashian Barker's Lemme Among 2024 Beauty Inc Award Winners". WWD. Retrieved 2026-02-09.{{cite web}}: CS1 maint: multiple names: authors list (link)
  49. ^ "Prix Santé magazine | Les meilleurs cosmétiques de l'année". santemagazine (in French). Retrieved 2026-02-09.
  50. ^ "Découvrez le palmarès des meilleurs cosmétiques du Prix Beauté Santé magazine 2025". fr.style.yahoo.com (in French). 2025-02-19. Retrieved 2026-02-09.
  51. ^ "Le Prix Santé Magazine | Santé Magazine". www.santemagazine.fr (in French). 2014-11-03. Retrieved 2026-02-09.
  52. ^ "What V Want: Clarins' Latest Eye Cream, The New Total Eye Lift". V Magazine. 2021-03-24. Retrieved 2026-02-09.
  53. ^ USA, Clarins. "Exclusive Clarins Precious skincare line launches during Fashion week, with an intimate celebration at Paris based Michelin star restaurant Akrame". www.prnewswire.com. Retrieved 2026-02-09.
  54. ^ "Checking your browser before redirecting". harpersbazaar.com.au. Retrieved 2026-02-09.
  55. ^ Saltzman, Stephanie (2014-04-09). "Clarins Tonic Body Treatment Oil". Allure. Retrieved 2026-02-09.
  56. ^ USA, Clarins. "Beauty brand Clarins unveils Le Domaine Clarins, a private farm and open lab in the Alps, to sustainably source, grow and observe plant ingredients". www.prnewswire.com. Retrieved 2026-02-09.
  57. ^ "I Tried Kate Middleton's Fave £21 Lip Oil - And It's 100% Worth The Hype". Grazia. 2025-04-09. Retrieved 2026-02-09.
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