Experimental Jetset

Experimental Jetset is a Dutch graphic design collective composed of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on printed matter, museum installations,[1][2] and brand identities.

Poster design with white background, black text filling the poster, and large type in black, blue, and red spelling out "UNITE UNITE UNITE"
2009 poster design by Experimental Jetset for "Pirates of the Internet Unite", a manifesto by artist Miltos Manetas[3]

Works by Experimental Jetset are held in permanent collections of the Museum of Modern Art,[4] Cooper Hewitt Design Museum,[5] SFMOMA,[6] Chicago Art Institute,[7] Museum für Gestaltung,[8] and Stedelijk Museum.[9][10] The group's most notable projects include the 2013 logotype and brand identity for the Whitney Museum in New York[11][12][13][14] and the popular 2001 Beatles-inspired T-shirt John & Paul & Ringo & George.[15][16][17]

Experimental Jetset was formed in Amsterdam in 1997.[18] Members of the group met while studying at Gerrit Rietveld Academie.[19][20][21] The collective's name references Experimental Jet Set, Trash and No Star, a 1994 album by rock band Sonic Youth.[22][23]

Experimental Jetset are known for using the Helvetica font in most of their works[19][21][24] and were featured in the 2007 Helvetica documentary film.[25] Their designs rarely center on imagery like photography or illustration,[16][26] relying instead on typography,[27] and are notable for their use of a restrained color palette, limited mostly to black, white, red, and blue.[28] The group's work combines modernist and post-punk influences,[15] drawing on Dutch art movements like De Stijl and Provo.[26]

A group of three seated people, one woman and two men, in a dark auditorium and a projection screen in the background, with another woman standing in front of the screen on the left
Members of Experimental Jetset with Ellen Lupton (left) during a 2015 live-streamed event at the Cooper Hewitt Design Museum

Experimental Jetset authored a series of books: Statement And Counter-Statement: Notes on Experimental Jetset (2015),[29] Full Scale, False Scale: A Reader Of Sorts (2019),[30] and Superstructures (2021),[31] all published by the Dutch imprint Roma.

Publications

  • Experimental Jetset: Superstructures. Roma 400, Roma Publications, Amsterdam 2021, ISBN 978-94-92811-86-8
  • Experimental Jetset: Full Scale, False Scale. Roma 375, Roma Publications, Amsterdam 2019, ISBN 978-94-92811-67-7
  • Experimental Jetset: Statement and Counter-Statement – Notes on Experimental Jetset. Roma 250, Roma Publications, Amsterdam 2017, ISBN 978-94-91843-40-2
  • Experimental Jetset: Automatically Arranged Alphabets. Roma 249, Roma Publications, Amsterdam 2015, ISBN 978-94-91843-39-6

References

  1. ^ "Experimental Jetset – Superstructure". ArchitectureAU. Archived from the original on 2024-06-06. Retrieved 2025-09-21.
  2. ^ Experimental Jetset on scavenging the ruins of Modernism | Design Indaba. Retrieved 2025-09-21 – via www.designindaba.com.
  3. ^ "I AM GONNA COPY *I am a Pirate or not, this is the question". manetas.com. Retrieved 2025-10-02.
  4. ^ "Public Space Artist Commissions | MoMA". The Museum of Modern Art. Retrieved 2025-09-20.
  5. ^ "Actual Size: Experimental Jetset | Cooper Hewitt, Smithsonian Design Museum". 2015-08-19. Retrieved 2025-09-20.
  6. ^ "Experimental Jetset - SFMOMA". SFMOMA. Retrieved 2025-09-21.
  7. ^ "Experimental Jetset". The Art Institute of Chicago. Retrieved 2025-09-21.
  8. ^ "Experimental Jetset". Design Lecture Series. Retrieved 2025-09-21.
  9. ^ Gosling, Emily (2016-06-28). "Pop, subcultures and the future of graphic design: an interview with Experimental Jetset". www.itsnicethat.com. Retrieved 2025-09-20.
  10. ^ Kovalchuk, Lena (2017-10-31). "Dystopia on Their Mind and Utopia in Their Heart: Interview with the Designers of the Kyiv Biennial". Bird In Flight. Retrieved 2025-09-21.
  11. ^ "Experimental Jetset designs graphic identity for the Whitney Museum". DutchCultureUSA. Retrieved 2025-09-20.
  12. ^ Frearson, Amy (2013-05-21). "Whitney Graphic Identity by Experimental Jetset". Dezeen. Retrieved 2025-09-21.
  13. ^ Cartwright, James (2013-05-23). "Bold new identity for The Whitney Museum from Experimental Jetset". www.itsnicethat.com. Retrieved 2025-09-21.
  14. ^ Duray, Dan (2013-06-04). "The New Whitney Logo Took Two Years to Design". Observer. Retrieved 2025-09-21.
  15. ^ a b Metahaven (2011-10-04). "Autoreply: Modernism". PRINT Magazine. Retrieved 2025-09-21.
  16. ^ a b Edgar, Ray (2018-03-03). "Experimental Jetset exhibition celebrates the 'rock stars' of graphic design". The Sydney Morning Herald. Retrieved 2025-09-21.
  17. ^ Gosling, Emily (2022-03-31). "The story behind Experimental Jetset's Beatles T-shirt". Creative Review. Retrieved 2025-09-21.
  18. ^ Sinclair, Mark (2018-03-26). "City to City: an interview with Experimental Jetset". Creative Review. Retrieved 2025-09-21.
  19. ^ a b Carson, Nick (2014-06-12). "Why everything starts with Helvetica for Experimental Jetset". Creative Bloq. Retrieved 2025-09-20.
  20. ^ Siegal, Nina (2017-10-07). "Experimental Jetset — Collective: Danny, Marieke, Erwin". FANTASTIC MAN. Retrieved 2025-09-21.
  21. ^ a b Butler, Andy (2013-06-11). "experimental jetset interview". designboom | architecture & design magazine. Retrieved 2025-09-20.
  22. ^ "Experimental Jetset | MoMA". The Museum of Modern Art. Retrieved 2025-09-20.
  23. ^ "The Name Game: Seven design studios explain their weird and wonderful names". www.itsnicethat.com. Retrieved 2025-09-21.
  24. ^ "Experimental Jetset : Design Is History". www.designishistory.com. Retrieved 2025-09-20.
  25. ^ "Experimental Jetset, Amsterdam". Walker Art Center. Retrieved 2025-09-20.
  26. ^ a b Poynor, Rick (2003-12-21). "Notes on Experimental Jetset". Design Observer. Retrieved 2025-09-21.
  27. ^ TypeRoom. "This is why Experimental Jetset is a living part of typographic history - TypeRoom". www.typeroom.eu. Retrieved 2025-09-21.
  28. ^ King, Emily (2006-10-01). "Experimental Jetset". Frieze. No. 102. ISSN 0962-0672. Retrieved 2025-09-21.
  29. ^ "Statement and Counter-Statement: Notes on Experimental Jetset, Volume 1, Roma Publications, 2015 - Design Reviewed". Retrieved 2025-09-21.
  30. ^ "Experimental Jetset Full Scale False Scale | PAGE SPREAD" (in Japanese). 2021-07-29. Retrieved 2025-09-21.
  31. ^ Panam, Layla (2023-02-28). "Experimental Jetset's Superstructures addresses four zones of 20th-Century utopian urbanism". The Brand Identity.
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