Future Readiness Indicator

The Future Readiness Indicator is an indicator developed by the IMD Center for Future Readiness.[1][2][3] It assesses large publicly listed companies on their preparedness for future trends using historical data to compare innovation, resilience, and growth. Companies receive a composite score and are ranked within their respective industries.[4][5] It was developed by Howard Yu in 2021 and covers 182 companies across six different industries.[6]

History

The Future Readiness Indicator was developed in 2021 by Howard Yu, with some rankings backdated to 2010 for analytical purposes only.[7]

Methodology

The ranking derives from seven primary, equally-weighted factors: financial indicators, projected growth, business diversification, workforce diversity/ESG, R&D, innovation outcomes, and liquidity/debt status, totaling 33 distinct variables.[8][9]

The data is publicly accessible from company outlets, news sources, and thematic reports. Factiva, CrunchBase, Espacenet, Sustainalytics, and Google Trends also supplement data collection.[8][10]

The indicator is calculated by collecting each company's historical data, performing computations for each variable, standardizing criteria data, aggregating variables into main factors, and assigning an overall ranking.[10] Each company is ranked from 1 (best) to n (worst, n=sample size) on a 1-100 scale.[8]

Rankings

Automotive

Company 2025[11] 2024[12] 2023[13] 2022[14] 2021[15] 2020[13] 2019[13] 2018[13] 2017[13] 2016[13] 2015[13] 2014[13] 2013[13] 2012[13] 2011[13] 2010[13]
BYD 1 2 2 5 14 13 15 16 18 18 17 18 17 17 18 18
Tesla 2 1 1 1 1 1 1 2 3 5 10 6 4 16 11 10
Geely 3 17 17 10 9 - - - - - - - - - - -
Li Auto 4 9 7 14 - - - - - - - - - - - -
Kia Motors 5 8 18 16 16 18 18 18 17 17 18 15 16 12 13 16
Volkswagen 6 3 3 3 6 8 5 13 11 9 7 5 10 9 10 6
Toyota 7 11 10 2 2 3 2 1 2 2 1 1 1 1 1 2
XPeng 8 15 6 12 - - - - - - - - - - - -
General Motors 9 7 9 11 11 12 11 4 4 3 6 3 3 2 2 1
Ford Motors 10 6 5 7 4 4 3 3 1 1 2 2 2 3 3 3

Consumer packaged goods

Company 2025[16] 2024[12] 2023[17]
L'Oréal 1 1 3
Coca-Cola 2 2 1
Unilever 3 5 7
Procter & Gamble 4 3 2
Nestlé 5 4 4
Colgate-Palmolive 6 9 11
Beiersdorf 7 - -
Diageo 8 6 5
PepsiCo 9 11 13
Monster Beverage 10 12 18

Fashion

Company 2025[18] 2024[19] 2023[20] 2022[21] 2021[21]
LVMH 1 2 4 5 6
Inditex 2 3 8 13 15
Hermès 3 1 2 4 3
Adidas 4 10 14 12 12
Nike 5 4 1 1 2
Kering 6 6 3 3 5
Moncler 7 - - - -
Lululemon 8 5 7 2 1
Ralph Lauren 9 - - - -
Zalando 10 9 5 7 -

Financial services

Company 2025[22] 2024[12] 2023[23] 2022[24] 2021[25] 2020[23] 2019[23] 2018[23] 2017[23] 2016[23] 2015[23]
Mastercard 1 1 1 1 1 1 1 1 1 1 1
DBS Bank 2 3 4 5 6 6 6 5 5 5 9
Visa 3 2 2 2 2 2 2 2 2 2 2
JPMorgan Chase 4 4 3 3 13 12 7 7 10 7 7
Coinbase 5 8 - - - - - - - - -
Progressive 6 12 - - - - - - - - -
HSBC 7 6 10 14 22 21 22 19 20 18 22
Zurich Insurance 8 9 8 13 8 - 8 9 6 9 17
Allianz 9 16 12 17 10 - - - - - -
Block, Inc. 10 10 6 6 - - - - - - -

Pharmaceutical

Company 2025[26] 2024[27] 2023[28] 2022[29]
Johnson & Johnson 1 6 8 8
Roche 2 1 5 1
AstraZeneca 3 4 2 3
Novartis 4 5 4 5
Eli Lilly and Company 5 3 3 7
Merck & Co. 6 8 9 9
Bristol Myers Squibb 7 7 6 4
Sanofi 8 13 15 16
GSK 9 14 19 21
Pfizer 10 9 1 2

Technology

Company 2025[30] 2024[31] 2023[32] 2022[33] 2021[34][35]
Nvidia 1 1 2 3 6
Microsoft 2 2 1 2 3
Alphabet 3 4 4 1 1
Meta Platforms 4 3 3 6 4
Apple 5 5 5 5 9
Amazon 6 6 10 4 2
Samsung Electronics 7 20 27 16 25
AMD 8 7 8 8 5
Cisco 9 17 9 22 15
TSMC 10 12 21 21 21

Travel

Company 2025[36]
Booking Holdings 1
Airbnb 2
Marriott 3
Trip.com 4
Hilton 5
Expedia 6
Delta Air Lines 7
Royal Caribbean 8
Carnival 9
Ryanair 10
IAG 11
Singapore Airlines 12
IHG Hotels & Resorts 13
Turkish Airlines 14
Hyatt 15
United Airlines 16
H World 17
Accor 18
easyJet 19
Travel + Leisure 20

References

  1. ^ Cabral, Alvin R. (May 16, 2023). "Tesla ranked top future-proof automotive company". The National.
  2. ^ "Roche et Richemont parmi les compagnies les mieux parées à affronter 2023 selon IMD". L'Agefi. 2025.
  3. ^ Montebello, Leah (15 December 2021). "Apple struggles to keep pace with Google and Amazon according to new study on future readiness". City A.M.
  4. ^ Peel, Antonia Garrett. "Four lessons from the world's most 'future-ready' businesses". Management Today.
  5. ^ Peel, Antonia Garrett (2024-11-27). "Three hallmarks of a 'future-ready' business". Management Today. Retrieved 2024-12-26.
  6. ^ Nguyen, Britney (2024-11-25). "Meta could outdo Google in the AI transformation, professor says". Quartz. Retrieved 2024-12-26.
  7. ^ "Chinese carmakers gather steam as innovation thrives, expert says". China Daily.
  8. ^ a b c "Our Research Methodology - IMD business school for management and leadership courses". www.imd.org.
  9. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  10. ^ a b Yu, Howard; Shan, Jialu; Boutalikakis, Angelo; Tempel, Lawrence; Balian, Zuriati (March 21, 2022). "What Makes a Company "Future Ready"?". Harvard Business Review.
  11. ^ "IMD Future Readiness Indicator - Automotive 2025".
  12. ^ a b c "IMD Future Readiness Indicator - 2024". www.imd.org.
  13. ^ a b c d e f g h i j k l "IMD Future Readiness Indicator - Automotive 2023". www.imd.org.
  14. ^ "Automotive 2022 - IMD business school for management and leadership courses". www.imd.org.
  15. ^ "Automotive 2021 - IMD business school for management and leadership courses". www.imd.org.
  16. ^ "IMD Future Readiness Indicator - Consumer packaged goods 2025".
  17. ^ "IMD Future Readiness Indicator - Consumer packaged goods 2023". www.imd.org.
  18. ^ "IMD Future Readiness Indicator - Fashion Industry 2025". www.imd.org.
  19. ^ "IMD Future Readiness Indicator - Fashion Industry 2024". www.imd.org.
  20. ^ "IMD Future Readiness Indicator - Fashion Industry 2023". www.imd.org.
  21. ^ a b "IMD Future Readiness Indicator - Fashion Industry 2022". www.imd.org.
  22. ^ "IMD Future Readiness Indicator - Financial Services 2025".
  23. ^ a b c d e f g "IMD Future Readiness Indicator - Financial Services 2023". www.imd.org.
  24. ^ "Finance 2022 - IMD business school for management and leadership courses". www.imd.org.
  25. ^ "Financial services 2021 - IMD business school for management and leadership courses". www.imd.org.
  26. ^ "IMD Future Readiness Indicator - Pharma 2025". www.imd.org.
  27. ^ "IMD Future Readiness Indicator - Pharma 2024". www.imd.org.
  28. ^ "IMD Future Readiness Indicator - Pharma 2023". www.imd.org.
  29. ^ "IMD Future Readiness Indicator - Pharma 2022". www.imd.org.
  30. ^ "IMD Future Readiness Indicator - Technology 2025". www.imd.org.
  31. ^ "IMD Future Readiness Indicator - Technology 2024". www.imd.org.
  32. ^ "IMD Future Readiness Indicator - Technology 2023". www.imd.org.
  33. ^ "IMD Future Readiness Indicator - Technology 2022". www.imd.org.
  34. ^ "IMD Future Readiness Indicator - Technology 2021". www.imd.org.
  35. ^ Warner, Kelsey (December 15, 2021). "How future-proof are Apple, Twitter and Spotify? Not very, researchers find". The National.
  36. ^ "IMD Future Readiness Indicator - Travel 2025". www.imd.org.
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