Haider Rafique
Haider Rafique | |
|---|---|
| Alma mater | Northwestern University |
| Occupation | Business executive |
Haider Rafique is an American business executive. He is chief marketing officer[1] and global managing partner at OKX. He previously was Head of Growth at Blockchain.com.[2]
Education and early career
Rafique was born in Pakistan.[3] He attended school in Abu Dhabi.[4] He graduated from Northwestern University in 2006 with a Bachelor's degree in journalism and a minor in business. His career started with stunts at advertising firms including McCann and J. Walter Thompson.[5][2] From 2011 to 2014, he served as Head of Product Marketing at Microsoft, and later as a Director of Product Marketing at CA Technologies until 2018.[6][7]
Career
Rafique later joined Blockchain.com as Head of Growth until 2020, where he led the rebranding of blockchain.info into Blockchain.com.[5] He joined the cryptocurrency exchange OKX as Group Chief Marketing Officer in 2022.[8]
During his tenure at OKX, Rafique has been credited with leading the company's rebranding from OKEx to OKX.[9] His work included sponsorships with the McLaren Formula 1 team and Manchester City.[10][11] The role later expanded to include Global Managing Partner for Government and Investor Relations.[12]
Personal life
Rafique is based in California.[13]
References
- ^ Oommen, Anup (2025-02-24). "Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West". Campaign Middle East. Retrieved 2025-11-27.
- ^ a b Thomas, Aby Sam (November 11, 2022). "Going All In: Haider Rafique, Global Chief Marketing Officer, OKX". Entrepreneur. Retrieved November 26, 2025.
- ^ Metin, Umet (June 13, 2023). "Lider kripto para borsası OKX'in CMO'su Haider Rafique ile OKX'in Türkiye hedeflerini konuştuk". Pazarlamasyon. Retrieved February 4, 2026.
- ^ Harper, Justin (May 16, 2025). "How Haider Rafique is putting crypto exchange OKX on the map". Khaleej Times. Retrieved 2025-11-01.
- ^ a b Healey, Tim (March 11, 2025). "OKX CMO Haider Rafique on challenging the image of crypto as the 'wild wild west'". The Drum. Retrieved 2025-11-01.
- ^ McMahon, Kari. "Crypto exchange OKX's new CMO wants to catapult the under-the-radar brand into the mainstream, spending big on ads and sports as part of a mission to become 'the ByteDance of crypto'". Business Insider. Retrieved 2025-11-01.
- ^ McMahon, Kari. "Crypto exchange OKX's new CMO wants to catapult the under-the-radar brand into the mainstream, spending big on ads and sports as part of a mission to become 'the ByteDance of crypto'". Business Insider. Retrieved 2026-02-04.
- ^ Swant, Marty (2023-06-14). "Why crypto company OKX is sponsoring the Tribeca Film Festival". Digiday. Retrieved 2025-11-01.
- ^ Corona, Luz (August 20, 2025). "Campaign Chemistry: OKX's Haider Rafique". Campaign. Retrieved 2025-11-01.
- ^ Birnbaum, Justin (June 30, 2023). "Defying Crypto Turmoil, Manchester City Signs Deal With Exchange OKX". Forbes. Retrieved 2025-11-01.
- ^ Bradley, Sam (2024-05-30). "Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix". Digiday. Retrieved 2025-11-01.
- ^ "Trump Media expands into financial services, including allocation to crypto: CNBC Crypto World". CNBC. 2025-01-29. Retrieved 2025-11-01.
- ^ Nelson, Rob (February 19, 2025). "OKX eyes US expansion: 'Vibrant market for crypto entrants,' says top exec". The Street. Retrieved October 31, 2025.