Gregory Guevara
Gregory "Jreg" Guevara | |
|---|---|
 Guevara in 2023 | |
| Born | Gregory John Guevara 22 May 1997 Ottawa, Ontario, Canada |
| Occupations |
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| YouTube information | |
| Channel | |
| Years active | 2009–present |
| Genres |
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| Subscribers | 569,000 |
| Views | 141 million |
| Last updated: 28 January 2026 | |
Gregory John Guevara, known online as JREG (/dʒrɛɡ/, also stylized as Jreg, JrEg, or jREG; born 22 May 1997), is a Canadian YouTuber, musical artist, journalist, political satirist, and politician. His web content has been described as millennial and zoomer friendly, and he has covered topics such as the Peterson–Žižek debate, COVID-19, and climate change in parody videos. His most popular video is his Political Compass Rap video, which went viral.
In August 2022, Guevara announced a "post ironic" campaign running for the 2022 Ottawa municipal election, which he claimed to be running in as both a libertarian and a socialist. Guevara was unsuccessful in the election, receiving 584 votes. In 2024, Guevara released his debut album, Postmodern Love Songs. Guevara opposes centrism, having coined the term "Anti-Centrism".
Early life
Gregory John Guevara was born in Ottawa, Ontario on May 22, 1997.[‡ 1] Along with his three older siblings, Michelle, Anthony, and Francis, he is the son of Caribbean parents. Guevara grew up in Montreal, playing soccer and hockey as a kid.[‡ 1] After graduating from Holy Trinity High School in 2015,[‡ 2] Guevara studied journalism at Carleton University.[1]
YouTube career
Guevara started seriously pursuing YouTube after being disillusioned with government work at an unpaid internship that he did as a part of his senior year coursework at Carleton University.[‡ 1]
Guevara's videos have been described as "millennial/zoomer-friendly", and he has covered topics such as the Peterson–Žižek debate, COVID-19, and climate change in parody videos.[2] He uses a persona that is "an all-knowing, hyperaware, and slightly-troubled individual whose statements are always drenched in multiple levels of irony."[3] His channel rose to prominence after a video of his titled Political Compass Rap went viral and got over 3 million views.[1]
His YouTube channel focuses on sketches and music videos, often political in nature, focusing specifically on extreme, obscure, or contradictory political ideologies, such as anarcho-capitalism and anarcho-monarchism.[2] In particular, he is credited with popularizing the once-obscure ideology National Bolshevism on the Internet because of a popular skit in which he "came out" as an "Anarcho-Nazbol". Later, he released a video titled Does irresponsible political satire have consequences? in which he admitted to worrying about how his videos influenced the political views of others, and wondered if joking about niche extremist ideologies helped to create unironic followers of those ideologies.[4]
He runs the Horseshoe Theory podcast with YouTuber Brogan Woodman, better known as Art Chad, where they invite Internet celebrities to discuss radical politics and culture.[1] Guevara stated that he became interested in political vlogging from an Internet meme perspective, and was never into politics for its own sake.[2] He is also known for creating the web series known as Centricide.[‡ 3]
Political career
On August 9, 2022, Guevara announced a "post ironic"[2] campaign running for the mayor of Ottawa. He claimed to be running as both a libertarian and a socialist, and aimed to build a wall around Ottawa, the "Ottawall", and nationalize the city through "Ottawexit". The "Ottawall" would prevent non-Ottawans, who Guevara called "Nottawans", from committing crimes in the city.[5] He also promised to make Ottawa bilingual, speaking both Franglais and "government speak."[6] Once these goals were to be completed, Guevara planned to give everybody stay-at-home government jobs with high wages to create a booming economy.[2]
The jobs that he would have prioritized include policy analysts and a "guy who copies Excel spreadsheets back and forth for six hours".[5] According to Guevara, the emphasis on remote government jobs under his leadership would have reduced carbon emissions by reducing the need for transportation.[7] Guevara also planned to address homelessness by deliberately attempting to stop Ottawa's population growth and providing a guaranteed one-bedroom apartment for every individual.[8] He wanted to make all international businesses in the city rebrand to be more "Ottawa-friendly".[9]
He opposed having a police force and supported police abolition, but said that he would have kept a police force for protection from political enemies. On the topic of climate change, Guevara said that it is too late to do anything. Guevara stated that he is "cut from the same cloth" as satirist candidates such as Vermin Supreme and the Neo-Rhinoceros Party, but that they "reach different conclusions." His campaign was run "based on irony and an element of nihilism toward the political system."[2] Guevara lost the election, receiving 584 votes and 0.19% of the popular vote.[10][11] On Twitter, Guevara would then declare victory and proclaim himself "King of Ottawa".[‡ 4] He later claimed that the election was "stolen" by "lizard people".[12]
Music career
In the book The Momentous, Uneventful Day by Gideon Haigh, Haigh quotes Guevara's 2020 song Office Life.[13] In the summer of 2024, Guevara released his debut album, Postmodern Love Songs, co-created with musician Liam Schwisberg. The 17-track album delves into topics such as climate change, Internet celebrities, AI, atomization, the black pill and their impacts on relationships.[1]
Personal life and views
Guevara is originally from Ottawa, but later moved to Toronto.[1] In 2022, Guevara stated in a video titled My unironic political ideology, that he is a social democrat.[‡ 5] Guevara has stated that he opposes centrism, coining the term "Anti-Centrism".[12][13] Guevara also opposes "clankers".[1][12]
Discography
The following songs are available on Guevara's Apple Music page:[‡ 6]
| Title | Year |
|---|---|
| Postmodern Love Songs | 2024 |
| Title | Year |
|---|---|
| (Not) a Song About Incels | 2019 |
| Maybe He's Just Ape-Political | |
| Pills | |
| Burn the Fence Down | |
| Why Don't You Tell Me a Little Bit About Yourself? | |
| The Centrists Gotta Go | |
| Doughnut Theory | |
| She Doesn't Love You (She Doesn't Even Like You) | |
| This Song Is Not About Anything | |
| I Hear an Orchestra Play | |
| Drugs | |
| Political Compass Rap | |
| Every Extreme Is on the Same Team | |
| Leftist Unity | |
| The World Doesn't Need Another Podcast | 2020 |
| I Want to Die in a War | |
| Ancapistan (feat. Take/Five) | |
| All the Same to Me | |
| People Are Just Combinations of Traits | |
| More Than More Than Friends | |
| Office Life | |
| Hi F.B.I (feat. Take/Five) | |
| Print Money | |
| I Just Want to Be Loved (By a 10 out of 10) | |
| High Iq | |
| Agree With Me | |
| Anprim Anthem | |
| If the World Was Ending I Would Go to Mars | 2021 |
| I'm a Rapper (I Rap) | |
| Give up on Your Dreams of Owning a Home | |
| Stockholm Syndrome With Being Alive | |
| Life Is Strife | |
| Ottawa! | |
| I Watch My Youtube Videos at 2x Speed | |
| We Tell Our Kids | |
| I Sure Hope I Don't Get Doxxed | |
| I Know You Read My Message | 2022 |
| How to Get Everyone to Like You (feat. Yotam Perel) | |
| Feel Bad About Yourself | |
| I'm Gonna Snap! | |
| Stimulus Feed | 2023 |
| Atomized | |
| It's Over | 2024 |
| It's Unseasonably Warm Again | |
| There's Something Wrong With My Ai Girlfriend's Face | |
| Transhumanism vs Anarcho-Primitivism: The Rap Battle (feat. Jreg) | |
| Political Compass Rap 2 (feat. Jreg) | |
| Kijong Dong | |
| Deep Personal Lies | |
| Total Clanker Death | 2025 |
| I Came out Wrong! | |
| Everything I See on My Phone Makes Me Sad |
See also
References
- ^ a b c d e f "Cynicism & Sincerity: An Interview With Jreg". Demo Magazine. February 12, 2025. Retrieved October 20, 2025.
- ^ a b c d e f Donovan, Mckenzie. "Gregory Jreg Guevara is running a post-ironic campaign for voters with post-modern grievances". Ottawa Life Magazine. Archived from the original on October 21, 2022.
- ^ Cristian Eduard, Drăgan (December 15, 2021). "Foregrounding the Digital Medium: Self-reference and Metareference in Video Essays" (PDF). Ekphrasis. Images, Cinema, Theory, Media. 26 (2): 111–127. doi:10.24193/ekphrasis.26.8. ISSN 2559-205X. S2CID 245367312.
- ^ "Nazbol Ideology Is the Weird, Meme-Loving Child of the Left and Right". www.alittlebithuman.com. April 7, 2022. Retrieved October 21, 2022.
- ^ a b Maystruk, Daria; Baldin, Natasha; Wilson, Jack; Adwan, Ali; Lindquist, Evert (October 16, 2022). "Public safety: Ottawa mayoral candidates speak about crime and emergency services". The Charlatan, Carleton's independent newspaper. Archived from the original on October 17, 2022.
- ^ "Beyond the big three, Ottawa's mayoral hopefuls struggle to be heard". ottawacitizen. Retrieved October 21, 2022.
- ^ Maystruk, Daria; Baldin, Natasha; Wilson, Jack; Adwan, Ali; Lindquist, Evert (October 16, 2022). "Transit: Ottawa mayoral candidates speak about sustainable transportation". The Charlatan, Carleton's independent newspaper. Archived from the original on November 10, 2022. Retrieved October 21, 2022.
- ^ Maystruk, Daria; Baldin, Natasha; Wilson, Jack; Adwan, Ali; Lindquist, Evert (October 16, 2022). "Affordability: Ottawa mayoral candidates speak about housing and homelessness". The Charlatan, Carleton's independent newspaper. Archived from the original on November 3, 2022. Retrieved October 21, 2022.
- ^ "Tourism, tech and taxes are top of the list for many of Ottawa's mayoral candidates". Ottawa Business Journal. Archived from the original on October 23, 2022.
- ^ "2022 Election Results". Elections Ottawa. Retrieved October 25, 2022.
- ^ "Ontario municipal election 2022: Ottawa results - Ottawa | Globalnews.ca". Global News. Retrieved October 21, 2025.
- ^ a b c Miller, Tim (November 1, 2025). "Lizard People Stole His Mayoral Election?! (w/ JREG)". www.thebulwark.com. Retrieved November 3, 2025.
- ^ a b Haigh, Gideon (2020). The Momentous, Uneventful Day: A Requiem for the Office. Brunswick, Victoria: Scribe Publications. ISBN 978-1-925938-70-8.
Primary sources
In the text, these references are preceded by a double dagger (‡):
- ^ a b c Horseshoe Theory Podcast (2025-05-03). Interrogating Jreg’s Parents. Retrieved 2025-12-15 – via YouTube.
- ^ Greg Guevara (2015-06-26). Holy Trinity Catholic High School Valedictorian Speech. Retrieved 2024-06-11 – via YouTube.
- ^ "Centricide". YouTube. Retrieved 2026-01-22.
- ^ Guevara, Gregory (2022-10-24). "I have decided to pre-emptively declare victory. I am now King of Ottawa". Twitter. Retrieved 2022-10-24.
- ^ JREG (2022-01-23). My unironic political ideology. Retrieved 2025-11-03 – via YouTube.
- ^ Guevara, Gregory. "Apple Music singles by JREG". music.apple.com. Retrieved December 14, 2025.
External links
