KMVR
 | |
| Broadcast area | Las Cruces, New Mexico |
|---|---|
| Frequency | 104.9 MHz (HD Radio) |
| Branding | Rock 104.9 |
| Programming | |
| Format | Active rock |
| Subchannels | HD2: Spanish adult contemporary "La Equis 96.7" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Bravo Mic Communications, LLC |
| KOBE, KVLC, KXPZ | |
| History | |
First air date | June 1, 1974 (as KOPE) |
Former call signs | KOPE (1974–1987)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 54946 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | -10 meters (-32 feet) |
Transmitter coordinates | 32°18′07″N 106°48′08″W / 32.30194°N 106.80222°W |
| Translator | HD2: 96.7 K244FF (Las Cruces) |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | rock1049fm.com KMVR-HD2 Online |
KMVR (104.9 FM, "Rock 104.9") is a radio station licensed to serve Mesilla Park, New Mexico. The station is owned by Bravo Mic Communications, LLC. It airs an active rock music format featuring artists such as Disturbed, Godsmack, Metallica, Linkin Park, Green Day, and others. Its sister stations are KOBE, KVLC, KXPZ.[3] KMVR-FM broadcasts on 104.9 from Mesilla Park NM.
Airstaff
The current lineup (as of February 2026) is as follows:
- Morning Show (6 a.m. – 10 a.m.): Jack Lutz
- Middays (10 a.m. – 2 p.m.): Ricky T
- Afternoon Drive (2 p.m. – 7 p.m.): Shannon Ellis
- Weekends/Fill-in: Dylan
The station was assigned the KMVR call letters by the Federal Communications Commission on May 18, 1987.[1]
On January 5, 2026, KMVR changed their format from hot adult contemporary to active rock, branded as "Rock 104.9".[4]
References
- ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ "Facility Technical Data for KMVR". Licensing and Management System. Federal Communications Commission.
- ^ "Winter 2008 Station Information Profile". Arbitron.
- ^ Rock 104.9 Blasts Off in Las Cruces Radioinsight - January 8, 2026
External links
- KMVR official website
- Bravo Mic Communications Archived January 15, 2008, at the Wayback Machine
- Facility details for Facility ID 54946 (KMVR) in the FCC Licensing and Management System
- KMVR in Nielsen Audio's FM station database
- Facility details for Facility ID 157004 (K244FF) in the FCC Licensing and Management System
- K244FF at FCCdata.org