Long Live The Black Parade

Long Live The Black Parade
Tour by My Chemical Romance
Promotional poster
LocationNorth America
Associated albumThe Black Parade
Start dateJuly 11, 2025 (2025-07-11)
End dateSeptember 20, 2025 (2025-09-20)
Legs1
No. of shows12
Attendance448,100[1]
Box office$88,500,000+[1]
My Chemical Romance concert chronology

Long Live The Black Parade[a] was a concert tour by the American rock band My Chemical Romance in celebration of their third studio album, The Black Parade (2006). Spanning 12 dates across North America, the tour began on July 11, 2025, in Seattle, and concluded on September 20, in Atlanta. For the tour, the band played The Black Parade in its entirety, as well as multiple other songs on a separate B-stage set.

A theatrical-styled production, Long Live followed an overarching narrative centered around the fictional dictatorship of Draag. It saw the return of the band's Black-Parade alter-ego from the Black Parade World Tour in 2007, performing to appease Draag's leader, known as the Grand Immortal Dictator. Each show of the tour progressed the story, which was told through interactions between the band and multiple other characters, such as the Clerk (Charlie Saxton) and Marianne (Lucy Joy Altus). Multiple songs from The Black Parade were given modifications for the tour, ranging from new sections and introductions, to extended outros.

Long Live was met with positive reviews, with several journalists praising its production, the creation of a new story for The Black Parade, and the B-stage sets. The tour's political messaging, which is a parody of political authoritarianism, was also widely discussed; some viewed it as an analogy of real world politics. The tour grossed over $88,500,000, with a total attendance of 448,100.

In September 2025, the band announced The Black Parade 2026, a separate tour that also acts as a continuation of Long Live. Previously announced dates in Mexico City and London, which were originally declared part of Long Live, were rebranded to The Black Parade 2026. The Latin America leg of The Black Parade 2026 served as a prequel to the Long Live story.

Background and history

My Chemical Romance released their third studio album, The Black Parade, in 2006.[3] It was supported by The Black Parade World Tour, which began on February 22, 2007,[4] where the band would play the album in its entirety[5] as the "Black Parade", an alter-ego band that the album was named after.[6] They played as the Black Parade alter-ego until October 7, 2007, when the alter-ego was killed off.[7] On October 19 and 20, 2024, My Chemical Romance headlined the When We Were Young festival, where they performed The Black Parade in its entirety for the first time since 2007.[3]

My Chemical Romance announced Long Live The Black Parade on November 12, 2024. Initially, ten shows across North America were announced, spanning across 2025,[3][8] with most of the shows taking place at Major League Baseball stadiums.[8] Most dates on the tour have a unique opening act (e.g. Evanescence, 100 gecs).[9][10] Due to high demand, the band had to schedule a second date in Los Angeles after tickets went on sale.[11] In February 2025, it was announced that the band would be headlining that year's Shaky Knees Music Festival on September 20, 2025.[12][13]

Promotion

To promote the tour, My Chemical Romance released a series of teasers and trailers with cryptic meanings, sparking fan debate and speculation.[14][15] On the day before the initial announcement of the tour in November, the band posted a teaser image on their Instagram page, depicting the skyline of a white city with pieces of confetti floating around, with the letters KCR arranged in a new logo.[16] The post had the caption "If you could be anything, what would you be?".[3] Several fans speculated that the announcement was for The Paper Kingdom, the band's planned fifth studio album that was scrapped before their initial break up in 2013.[17]

When the tour was announced, the band released a trailer[18][19][20] which features a dictator walking out onto a balcony to a cheering crowd in a white-colored dystopian city.[10][20][21] The description of the trailer references the time that had passed since the last appearance of the Black Parade alter-ego, and made numerous references to a fictional dictatorship known as Draag.[10][19] Other teasers related to the tour that were released included ones simply titled "Opera" and "Good Boy".[15]

Production

Gerard Way in a skeleton-themed military uniform on a podium delivering the opening words of "Welcome to the Black Parade"
Lead singer Gerard Way, pictured in his Black Parade uniform

For Long Live The Black Parade shows, the band performs two different sets, with the first set featuring the band dressed up as the Black Parade alter-ego, performing The Black Parade in its entirety. Their outfits are updated versions of their original Black Parade uniforms.[22] The Black Parade set features a theatrical styled production, with the band fully placing themselves into the role of the Black Parade.[23] The second set takes place on a B-stage, and features songs from the rest of My Chemical Romance's discography.[24]

In addition to the band's main line-up, the tour features several additional musicians, including drummer Jarrod Alexander, keyboardist Jamie Muhoberac,[23] violinist Kayleigh Goldsworthy (who joins the band on "Cancer" and "Mama", specifically),[25] and percussionist Tucker Rule.[26] Other characters established for the tour include the Grand Immortal Dictator, the leader of the fictional country of Draag and played by Wayne Jay;[27] the Gentleman, a ventriloquist dummy that the band seemingly met while in prison; Marianne, a guest opera singer played by Lucy Joy Altus; and The Clerk, played by Charlie Saxton.[28] On certain dates, Marianne is replaced by another opera singer, Sylvia, who is played by Charlotte Kelso.[27]

Rob Sinclair served as the lighting and production designer for the tour.[29] According to Mike Shinoda, the co-vocalist of the rock band Linkin Park, the two bands planned to do a co-headling tour tour, but the plans didn't develop further once Linkin Park learned that My Chemical Romance was planning Long Live.[30]

Draag

The production for Long Live The Black Parade is centered around Draag. The country is a dictatorship, ruled by the Grand Immortal Dictator.[31] Throughout the tour, several ministries of the country have either been referenced or made appearances, including the "Ministry of Menial Tasks", the "Ministry of Complimentary Reconditioning", and the "Ministry of Operatic Relations". The second of which has only been referenced in print set lists that were given out to fans.[31] Draag's national anthem is "Over Fields", which the band later uploaded onto social media.[32] In the description of the trailer which announced the tour, it states that the Black Parade alter-ego had its work privilege reinstated to celebrate the culture and accomplishments of the regime. The Black Parade's ceremonial title is "His Grand Immortal Dictator's National Band",[10][19] and the performance of the alter-ego is solely to appease the dictator. The production is intended to be a parody of political authoritarianism.[23]

The band's logo for the tour is their acronym, "MCR", in Keposhka.[33]

The band's vocalist Gerard Way commissioned typographer Nate Piekos to design a language for the tour, to serve as the language for Draag and to be used on merchandise. The language is known as Keposhka.[34][33] It contains more letters than the standard English alphabet, while certain letter combinations will lead to the creation of unique symbols. The language features more of these symbols than standard letters.[31] The language is utilized in multiple aspects of the tour, including being used for the washing instructions on tour merchandise. A total of fourteen different Keposhkan fonts were made by Piekos.[34] Fan attempts to decipher the language resulted in the creation of online tools for translating English to Keposhka, as well as a version of Wordle featuring exclusively Keposhkan words.[34]

Song adjustments and live debuts

For the main Black Parade set, My Chemical Romance made adjustments to multiple songs.[22][25] "Mama" received updated lyrics and an extension known as the "Dagger" section. Several songs received extended introductions and outros, including "Sleep".[25] A reprise version of "The End." was also added, which features an extended outro.[22]

During the B-stage set of the band's performance in San Francisco on July 19, they premiered a cover of the Smashing Pumpkins song "Bullet with Butterfly Wings".[35] At the Chicago performance on August 29, Billy Corgan of Smashing Pumpkins joined them for another performance of "Bullet with Butterfly Wings" to close the show.[36] They premiered a cover of Bon Jovi's "Livin' on a Prayer" on August 9 in East Rutherford, New Jersey.[37] In their first night at Los Angeles on July 26, they played a song from The Paper Kingdom, titled "War Beneath the Rain". The song was dedicated to the family of their past producer Doug McKean, who were attending the show.[38]

Concert synopsis

A female opera singer, located in the center of the image on-stage, sings the national anthem of Draag. A screen showing the lyrics to the song as well as background footage themed around Draag is shown behind her.
My Chemical Romance performing "I Don't Love You" during their Black Parade set
Shows of Long Live The Black Parade opened up with a guest opera singer performing the Draag national anthem, "Over Fields" (left), before the band walked on stage in their Black Parade uniforms (performance pictured right)

Before the show started, a recording of "Tonight You Belong to Me" (1956) by American vocal duo Patience and Prudence played over the PA system.[39] Wanted posters and various mock "rules" also appeared on the show screen; an example of one of the rules is "reading more than one has written is strictly prohibited".[40] Following, the show opened up with Marianne, the opera singer, performing the National Anthem of Draag, "Over Fields", and requesting the audience to partake in the performance.[32][39][40]

The band then came out on stage in their Black Parade outfits and began performing The Black Parade in full, starting with "The End.", "Dead!", "This Is How I Disappear", and "The Sharpest Lives".[40] In-between song performances there were short interactions between characters that progressed the tour's overarching story. Examples included Gerard Way's character receiving orders from other characters and being punished when refusing to comply, and introducing the Grand Immortal Dictator, who was played by an actor that watched the performance.[40][28] These interactions also included localized ones specific to the city the show was taking place in, such as the band being given Dodger Dogs during their performances in Los Angeles,[23][41] and them inviting the mayor of Belleville, New Jersey on stage in East Rutherford.[42] Each show on the tour featured minor differences from the preceding one.[31]

The album's centerpiece, "Welcome to the Black Parade", was contextualized in the show as a nationalist speech, delivered by Gerard Way from a podium and accompanied by footage of Draag propaganda.[43] After the song, Way invited the audience to participate in a mock election.[44][23][28] Prior to the show, attendees were handed voting cards for the election (which say "yea" and "nay"),[28][b] which were then used to vote on whether or not to execute four people.[23][44][28] The execution then took place before the band continued performing the album, moving on to "I Don't Love You". The band continued to receive messages from the Clerk, while also expressing rebellion towards Draag, with Gerard Way at one point removing his Black Parade jacket after tearing up a message.[40][28]

My Chemical Romance performing on the stage depicted earlier, now on fire with smoke covering the arena.
Pyrotechnics are utilized during the band's performance of "Famous Last Words" (pictured)

The latter part of the set simulated nuclear warfare against Draag.[43] During the extended portion of "Mama", he stole a dagger from one of the Dictator's servants, and described it as "a tool for our treasonous needs". The opera singer Marianne was also brought out to perform part of the song from the stadium's smaller B-stage.[28] "Sleep" was accompanied by a simulation of Draag launching several nuclear missiles.[43] For "Teenagers", the show screen was flashed with multiple advertisements related to in-universe products from Draag. "Disenchanted" was preceded by a video which addresses the audience regarding nuclear warfare; the Grand Immortal Dictator appeared on screen during the performance.[46] The album's closing song, "Famous Last Words", utilized pyrotechnics as the stage erupts into flames.[40][28]

The Pierrot and an un-dead Gerard Way, still in-costume, hold each other before the Pierrot's bomb vest explodes and closes the first set.
My Chemical Romance, now out of costume, performing on the stadium's smaller, circular B-stage.
The main Black Parade set closed with the Pierrot (pictured left; center-image next to Gerard Way) setting off a bomb vest. The Black Parade is then followed by a shorter, more varied set list (performance pictured right).

At the end of the Black Parade set, the band performed a reprise version of "The End."[40][28] Mid-way through the performance, the Clerk came on stage, now dressed up as a Pierrot, and stabbed Gerard Way's character in the throat.[47][40][28] The rest of the band was then forcefully removed from the stage by Draag soldiers,[40][28] except for Muhoberac, who was escorted off of the stage while holding a plane ticket.[40] Afterwards, the Pierrot danced in victory to the album's hidden track "Blood". He later revealed a bomb vest underneath his costume, which detonated and closed the first set.[40][28] For the intermission between the two sets, cellist Clarice Jensen played "From A to B".[38] For the second set, the band removed their Black Parade costumes and went onto the B-stage to play an assortment of songs from the rest of their discography.[40][24]

Ticket sales and commercial performance

Tickets for the initial ten North American dates went on sale on November 15, 2024.[48][10] Within a few hours, all tickets to each show had sold out, with 365,000 tickets sold in total.[11] The prices of tickets sold for the concerts were noted by fans online as being exceptionally high, with some seats having starting prices of over US$700.[11][49] It was widely speculated that the band had opted into Ticketmaster's dynamic pricing feature, which scales the prices of tickets based on their demand.[11][49][50] Prices were further accelerated by bot accounts, which were used to automatically purchase tickets and resell them at artificially inflated prices.[51] Some fans criticized the band directly for their handling of ticket sales and alleged use of dynamic pricing, while others debated whether the band willingly opted into the practice, if they were forced into it by Ticketmaster, or if the practice was in use at all.[49][51]

The tour grossed over $88,500,000, with a total attendance of 448,100.[1] It was the 28th highest-grossing concert tour of 2025.[52] The first four dates of Long Live The Black Parade earned over $29,900,000, with a total attendance of 158,000. It was the eleventh highest grossing tour of July 2025; their two shows in Los Angeles, in particular, became the twelfth highest grossing concert dates of July 2025.[53] In August 2025, the tour grossed over $42,200,000 with an attendance of 207,000. It was the sixth highest grossing tour of that month.[54] The two final non-festival dates of the initial North American leg in September grossed $16,400,000 with an attendance of 83,100.[55]

Critical reception

Long Live The Black Parade received positive reviews from journalists. Lin Yang of The Michigan Daily labeled it the best concert she had ever been to, as a "piece of art, crafted with purpose and poignancy" rather than just a mere nostalgia tour for the album.[56] Michael Rietmulder of the Seattle Times declared that, if anything could be inferred from the performance, it was that the band could still put on an unforgettable show.[57] Bryan Rolli of Loudwire said that the tour cemented the band's status as one of the most significant rock bands in the past 20 years.[58] Jonah Krueger of Consequence said that through it's production, the band further established The Black Parade as of relevant as an album was it was when it first released.[59] In an Alternative Press readers poll, Long Live was voted as the best concert tour of 2025; the magazine described the tour as a "one-of-a-kind performance" that elevated The Black Parade's concept and theatrics to that of a Broadway production.[60]

Several writers praised the production of the tour and the establishment of a new narrative for The Black Parade. Writing for Paste, Tatiana Tenreyro praised the new narrative created for the tour, saying that Gerard Way managed to create a "both eerily real and absolutely absurd" fictional world, and that doing so for a tour rather than an album was a "next-level achievement".[28] Dallas Observer's Austin Zook wrote that, despite the drab atmosphere of Draag, the show was never boring, with the production working with each song from The Black Parade. He further highlighted the adjustments that the band made to the album's songs, saying that they were "incredible" and "stay[ed] true to the spirit of the original work".[61] Nicole Fell of The Hollywood Reporter praised the shows theatrics, and wrote that, while a show with The Black Parade played in full would've been successful regardless, the band dedicated themselves to storytelling and made the show the "perfect way to experience [The Black Parade]".[41] Jake Harris of the Fort Worth Star-Telegram thought that, while the worldbuilding was impressive and immersive, the new narrative took away from the original album's concept about life and death, calling it a "touch-up on the album when it didn’t need one".[62]

Mikael Wood of the Los Angeles Times, while praising the theatrics, said that the most important part of the experience was how great The Black Parade's songs still were.[63] Rolli said that The Black Parade's songs had still aged well after 20 years, and labeled the show as a "theatrical emo extravaganza".[58] Rietmulder said that Gerard Way’s performance during the Black Parade set captivated everyone in the crowd.[57] Krueger wrote that, beyond the theatrics, the band’s performance was both "well-rehearsed and energetic", and the energy carried over between both sets.[59] Multiple critics praised the B-stage sets of the tour. Zook felt that, while less of a spectacle than the Black Parade set, the B-stage compensated with pure energy.[61] Both Wood Rolli deemed the B-stage as the better part of the show;[58][63] Rolli said that, while the Black Parade set was impressive, the B-stage contained the "biggest surprises and thrills".[58] Marko Djurdjić of Exclaim! described the set as a "straight-up rock show", and "unadulterated ripping" with no theatrics or costumes.[40]

Multiple critics commented on the authoritarian themes of the Black Parade set, with many interpreting it t as an analogy on 2025's political landscape, which they viewed as increasingly authoritarian.[56][63] Yang characterized the show as an analogy of what she believed was an increasingly-authoritarian United States government. Focusing on the show's new context for "Welcome to the Black Parade" as a nationalist speech, she interpreted it as calling for the audience to "reflect on [their] own role as both spectators and participants in an increasingly authoritarian and decreasingly democratic state, and how easily nationalism can obscure the degradation of democracy until it’s too late". She also believed that the execution vote was an analogy on deportations in the United States throughout 2025.[56] Mikael Wood of the Los Angeles Times labeled the show as increasingly important in an era where he felt other popular artists were afraid to speak out politically out of fear of alienating their fans.[63] Djurdjić believed that any potential message of the performance was muddied by its scale, and it was unclear whether it was an analogy of authoritarianism in the United States, or the Cold War. He believed that the visuals in particular were lackluster, which he described as attempting to cover "too many political ideologies together all at once, which inevitably ends up skirting political commentary by utilizing imagery that is no longer relevant".[40]

Continuation

On September 22, 2025, the band announced The Black Parade 2026, which acts as a continuation of Long Live, though was advertised separately. The tour includes dates throughout South America, Southeast Asia, Europe, and the United States. Previously announced dates in Mexico City and London, which were initially advertised as Long Live, were rebranded as part of the new tour.[64][65][66]

The Black Parade 2026 continues the story of Long Live. The first leg of the tour, which took place throughout Latin America from January to February 2026, acted as a prequel to Long Live.[29] During the leg, the bands Black Parade outfits were closer to the 2007 tour, rather than the ones from Long Live.[67][68] Multiple characters from Long Live were present, but had altered designs and behavior.[29] At the second date in Mexico City, it was revealed that the events of the leg were a prequel, and followed the band being "reconditioned" to perform for the Grand Immortal Dictator. The show ended with Gerard Way's jacket being swapped out with the one he wore during Long Live.[29] According to Way, the decision to make the Latin American tour a prequel was one made by Sinclair in response to logistical issues that would've made bringing the Long Live production to the region impossible.[29]

Sample set list

The following set list was performed at Globe Life Field in Arlington, Texas on August 2, 2025. It is not representative of all shows during the tour.[69][70]

Act I: The Black Parade

  1. "The End."
  2. "Dead!"
  3. "This Is How I Disappear"
  4. "The Sharpest Lives"
  5. "Welcome to the Black Parade"
  6. "I Don't Love You"
  7. "House of Wolves"
  8. "Cancer"
  9. "Mama"
  10. "Sleep"
  11. "Teenagers"
  12. "Disenchanted"
  13. "Famous Last Words"
  14. "The End." (Reprise)
  15. "Blood" (played from tape)
  1. "From A to B" (intermission, performed by Clarice Jensen)

Act II: B-Stage

  1. "Na Na Na (Na Na Na Na Na Na Na Na Na)"
  2. "Our Lady of Sorrows"
  3. "Planetary (Go!)"
  4. "I'm Not Okay (I Promise)"
  5. "Bullet with Butterfly Wings" (Smashing Pumpkins cover)
  6. "The World is Ugly"
  7. "Thank You for the Venom"
  8. "Kill All Your Friends"
  9. "Helena"
  10. "War Beneath the Rain"

Tour dates

List of 2025 shows[71][72][73][53][74]
Date City Country Venue Opening act(s) Attendance[c] Revenue[c]
July 11 Seattle United States T-Mobile Park Violent Femmes
July 19 San Francisco Oracle Park 100 gecs
July 26 Los Angeles Dodger Stadium Wallows 87,400 $15,000,000
July 27
August 2 Arlington Globe Life Field Garbage
August 9 East Rutherford MetLife Stadium Death Cab for Cutie
Thursday
45,500 $9,300,000
August 15 Philadelphia Citizens Bank Park Alice Cooper
August 22 Toronto Canada Rogers Centre Pixies
August 29 Chicago United States Soldier Field Devo 46,400 $10,700,000
September 7 Boston Fenway Park Idles
September 13 Tampa Raymond James Stadium Evanescence
September 20[d] Atlanta Piedmont Park N/a N/a N/a

Notes

  1. ^ Originally titled Long Live: The Black Parade North American Tour. Also referred to as just Long Live.[2]
  2. ^ During the Toronto show, the "yea" and "nay" signs were replaced by ones that said "chicken" and "fish", with chicken supplementing for "yea".[40] For the Tampa show, the option to vote "nay" was removed, with signs only having "yea” as an option.[45]
  3. ^ a b A "—" indicates that no information regarding the shows attendance or revenue has been reported, the show has not happened yet, or it is inapplicable (e.g. a festival).
  4. ^ Part of the 2025 Shaky Knees Music Festival.[12][13]

References

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    • August 2025 (5 shows; $42,200,000 gross; 207,000 attendance): Frankenberg, Eric (September 30, 2025). "Chris Brown Hits New Career Heights at No. 1 on Monthly Boxscore Report". Billboard. Archived from the original on October 1, 2025. Retrieved October 1, 2025.
    • September 2025 (2 shows; $16,400,000 gross; 83,100 attendance): Frankenberg, Eric (October 29, 2025). "Chris Brown Joins Bad Bunny and Beyoncé in This Elite Boxscore Club". Billboard. Archived from the original on October 29, 2025. Retrieved December 1, 2025.
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