Lovehoney Group

Lovehoney Group
Company typePrivate
IndustrySexual wellness / e-commerce / retail
Founded1 Dec 2006 (as Lovehoney Group Ltd, UK registration)
SubsidiariesLovehoney, Womanizer
Websitewww.lovehoneygroup.com

Lovehoney Group is a British sexual-wellbeing company that designs, manufactures, markets and distributes a suite of pleasure-product and sexual-wellness brands.

History

The origins of Lovehoney Group lie in the British company Lovehoney Ltd, founded in 2002 in Bath, UK, by Richard Longhurst and Neal Slateford.

Lovehoney grew through retailing of adult‐toys, lingerie and accessories online and developing its own branded products.

In August 2021, Lovehoney Ltd merged with the Austrian‐based WOW Tech Group (owner of brands such as We-Vibe and Womanizer) and other complementary brands (e.g., Swiss brand Amorana) to form Lovehoney Group as a unified entity.

Corporate structure

Lovehoney Group Ltd is registered in the UK under company number 06016233, incorporated 1 December 2006 (formerly Lovehoney International Ltd) and with a registered office at 100 Locksbrook Road, Bath BA1 3EN.[1]

Operations and business model

Lovehoney Group operates a portfolio of brands spanning entry-level to premium pleasure products, covering categories from sex toys, lingerie, lubricants, to accessories.

The brands are designed and developed in-house or via acquisitions/licensing, then sold through the group's consumer websites and business-to-business wholesale partners in over 60 countries.[2]

Subsidiaries

Brands under Lovehoney Group include:

  • Lovehoney – the founding brand, covering toys, lingerie and accessorie
  • We-Vibe – couples' vibrator brand
  • Womanizer – clitoral-pleasure brand featuring patented PleasureAir-technology
  • Fifty Shades of Grey (Official Pleasure Collection) – licensed collection tied to the erotic novel trilogy
  • Happy Rabbit, Arcwave, pjur, ROMP – additional brands covering niche segments, including men's wellness, and lubricants

References

  1. ^ "LOVEHONEY GROUP LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-11-22.
  2. ^ "Lovehoney Group". Jacobs Capital. Retrieved 2025-11-22.
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