Pura Vida Miami
| Industry | |
|---|---|
| Founded | United States (2012) |
| Founder | Omer and Jennifer Horev |
| Headquarters | , |
Number of locations | 40+ (2025) |
Key people | Omer Horev (Co-Founder & CEO); Jennifer Horev (Co-Founder & CBO) |
| Products | Health-focused all-day café menu |
| Website | https://www.puravidamiami.com |
Pura Vida Miami is an American fast-casual café[1] and restaurant chain founded in 2012 in Miami Beach, Florida. Since opening its first location in South Beach,[2] the chain has grown to over 40 locations in Florida, New York, New Jersey and California.[3][4][5][6]
The chain offers an all-day café menu, in addition to smoothies, açai bowls, and more.[7]
History
Pura Vida Miami was founded in 2012 by Omer and Jennifer Horev, who opened the first café in the South of Fifth neighborhood of Miami Beach.[8]
By 2020, Pura Vida had expanded to multiple Miami and South Florida locations, including a major outpost on West Avenue in Miami Beach.[9] The company opened its first New York City location in July 2024 in the NoMad neighborhood.[10]
In 2025, Pura Vida opened several locations in California.[11]
The company raised growth investment from TSG Consumer Partners in November 2025.[12]
Locations
| Country | Number of locations |
|---|---|
| Florida | 37 |
| New York | 5 |
| California | 3 |
| Total in the United States | 45 |
References
- ^ Felder, Rachel (2023-12-05). "What to Eat, See and Do During Miami Art Week (Published 2023)". The New York Times. Retrieved 2026-01-29.
- ^ Muslera, Michelle (2024-09-10). "How Pura Vida Miami Took Over Florida and Then New York". Miami New Times. Retrieved 2026-01-20.
- ^ Jennings, Lisa (November 13, 2025). "Pura Vida Miami wins growth investment from TSG Consumer". Restaurant Business. Retrieved 2026-01-20.
- ^ "Win a nourishing NYC lunch at wellness hot spot Pura Vida Miami". Vogue Scandinavia. 2025-09-30. Retrieved 2026-01-20.
- ^ Elias, Asha (September 3, 2025). "A field guide to flirting in Miami". Financial Times. Retrieved 2026-01-20.
- ^ Echikson, Julia (2024-03-21). "Pura Vida Adds Flagship, Ice Cream and Fisher Island Location in Major Expansion". Commercial Observer. Retrieved 2025-01-17.
- ^ Brennan, Casey (2022-11-23). "Pura Vida Remains the Go-To Café for Healthy Eating in Miami". Grazia USA. Retrieved 2026-01-20.
- ^ Moore, Cortney Danielle (2023-11-30). "Pura Vida set to reach 20 locations with eatery in Fort Lauderdale". South Florida Business Journal. Retrieved 2026-01-20.
- ^ Kallergis, Katherine (2022-02-15). "Pura Vida restaurant group plans major Florida expansion". The Real Deal. Retrieved 2026-01-20.
- ^ Rahmanan, Anna (July 23, 2024). "This popular Miami cafe is opening its first NYC location". Time Out New York. Retrieved 2025-01-17.
- ^ Cooney, Neil (2025-08-14). "Pura Vida Miami Opening in Downtown Palm Beach Gardens". Retrieved 2026-01-21.
- ^ Coley, Ben (2025-11-14). "Pura Vida Miami Receives Growth Investment from TSG Consumer". QSR Magazine. Retrieved 2026-01-20.