Rom&nd

Rom&nd
IndustryCosmetics
Founded2016[1]
Area served
Worldwide
Websiteromandbeauty.com

Rom&nd is a South Korean cosmetic brand that is very popular in Japan and around the world,[2] with one product being celebrated as a cult favorite[3] and described as having Holy Grail status.[4] In 2023, one product won the Olive Young Award for best lip tint, and was noted for being worn by Choi Hye-seon of Single's Inferno season three,[5] while in 2025 the brand as a whole won the top prize in the makeup category at the K-Beauty Icon Awards.[6] Its first global brand ambassador was Hannah Bahng, who created a new makeup line in tandem with the brand at their open office in Seoul.[7]

In March 2024, Rom&nd partnered with Lawson to create a line of mini-size cosmetic products.[8] Later in 2025, Rom&nd opened its first offline store in the Seongsu-dong neighborhood of Seoul.[1]

References

  1. ^ a b Kim, Geum-ie; Kim, Minu (2025-04-28). "Rom&nd to open first offline store in Seongsu". Maeil Business Newspaper. Retrieved 2025-10-05.
  2. ^ Hodes, Anna; Leisek, Phoebe; Dicken, Katie (2025-04-10). "Japan Drugstore Guide: Best Lip Products in Japan for 2025". Metropolis. Retrieved 2025-10-05.
  3. ^ Hashmi, Areeba (2025-09-24). "What Is A K-Beauty Lippie?". Harper's Bazaar. Retrieved 2025-10-05.
  4. ^ Fellizar, Kristine (2024-07-17). "This Lip Tint Has Achieved 'Holy Grail Status' for the Way It Leaves a 'Gorgeous Stain That Lasts Forever' & It's Now $8 Until Midnight". SHE Media. Retrieved 2025-10-05.
  5. ^ (none given), Lucy (January 9, 2024). "2023 Olive Young Awards: 14 Must-Have K-Beauty Products". Kpopmap. Retrieved October 5, 2025.
  6. ^ Kim, Geum-ie; Kim, Hyo-hae; Kim, Minu (2025-02-07). "Innisfree, Rom&nd win top honors at K-Beauty Icon Awards". Maeil Business Newspaper. Retrieved 2025-10-05.
  7. ^ Momenian, Donya (2025-02-14). "Hannah Bahng Shares How to Wear Blue Eyeshadow, Apply Lip Tint & More About Her rom&nd Collection". Teen Vogue. Retrieved 2025-10-05.
  8. ^ Kiel, Mimana (2025-06-17). "Japanese Convenience Store Makeup: A Review". Tokyo Weekender. Retrieved 2025-10-05.
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