Vigloo

Vigloo (Korean: 비글루) is a South Korean microdrama, also known as short-form drama, series streaming platform owned by SpoonLabs, with headquarters in Seoul.[1] It provides content produced in South Korea, Japan, and the United States.[2] Vigloo produced the first AI-created short-form drama in South Korea.[3]

History

Vigloo launched in July 2024.[4] After receiving an equity investment of $86 million (₩120 billion) by South Korean video game company Krafton in September 2024,[5] Vigloo expanded to the U.S.[6] In January 2025, Vigloo unveiled its first in-house produced drama, Xs Who Want to Kill: Adultery Investigation Unit.[7] Vigloo had been testing the use of AI in post-production and visual effects,[8] and in October 2025 released two original dramas produced entirely with AI.[9][3] It adapted its live action Japanese short-form drama Boyfriend Search Project – Kissing 5 Men into the first short-form animation series made with AI technology in South Korea.[10]

Of the top free entertainment iOS apps in South Korea, Vigloo ranks Number 3 as of January 2026.[11]

Service

Content

Vigloo offers both original and licensed content.[12] It partnered with Passionflix to repackage the latter's original series The Secret Life of Amy Bensen into 35 vertical "bite-sized episodes".[13][14] The most popular genre is romance, such as romantasy.[15]

Business Model

Vigloo is available around the world, providing subtitles in nine languages, including Korean, English, and Japanese. Fifty percent of Vigloo's revenue comes from the U.S.[2] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[8] As of September 2025, 70% of Vigloo viewers were over 35 years old.[8]

Microdramas

Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[8] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[16]

Series

  • A Vampire in the Alpha's Den[8]
  • Fight for Love[8]
  • Matrimoney
  • Signed, Sealed, Deceived by My Billionaire Mailboy
  • Spring Break Bucket List
  • Stake to the Heart

See also

References

  1. ^ "스푼랩스 | [Vigloo] 플랫폼 운영 매니저" [Spoon Labs | [Vigloo] Platform Operations Manager]. In This Work (in Korean). May 24, 2025. Retrieved 17 January 2026. Workplace: SpoonLabs Seoul HQ, 13th floor, Mirim Tower, 14 Teheran-ro 4-gil, Gangnam-gu, Seoul
  2. ^ a b MacDonald, Joan (3 June 2025). "Short Form Dramas Become Bigger Part Of The Entertainment Industry". Forbes. Retrieved 11 December 2025.
  3. ^ a b Na, Geon-woong (October 9, 2025). "처음부터 끝까지 AI가 만들었다…AI 드라마 선보인 '이 회사'" [Created entirely by AI from start to finish…'this company' unveils AI drama]. Maeil Business Newspaper (in Korean). Retrieved 17 January 2026.
  4. ^ Baek, Bong-sam (July 1, 2024). "스푼라디오, 숏폼 드라마 플랫폼 '비글루' 출시" [Spoon Radio Launches Short-Form Drama Platform "Vigloo"]. ZDNet Korea (in Korean). Retrieved 14 January 2026.
  5. ^ "Krafton Invests in Short-Form Video Platform 'Spoon Labs,' With Focus on Dramatic Content" (Press release). Amsterdam, Netherlands: Krafton. September 11, 2024. Archived from the original on January 24, 2025. Retrieved 13 January 2026.
  6. ^ Brzoznowski, Kristin (April 2, 2025). "Vigloo Enters U.S. Market". TV Drama.
  7. ^ Kim, Ki-hyeok (January 23, 2025). "비글루, 자체 제작 오리지널 시리즈 '죽이고 싶은 X들: 간통수사대' 첫 선" [Vigloo, debuts its first self-produced original series, 'Xs Who Want to Kill: Adultery Investigation Unit']. Seoul Economic Daily (in Korean). Retrieved 17 January 2026.
  8. ^ a b c d e f Berkowitz, Joe (12 September 2025). "Microdramas are TikTok turned up to 11, and they're coming for your time and money". Fast Company. Archived from the original on 12 September 2025. Retrieved 11 December 2025.
  9. ^ Daswani, Mansha (September 30, 2025). "Vigloo Launches AI Full-Length Vertical Dramas". TV Drama.
  10. ^ Kim, Jong-hyo (December 23, 2025). "비글루, 국내 최초 AI 숏폼 애니메이션 '남친 찾기 프로젝트' 공개" [Vigloo, first AI short-form animation in Korea 'Boyfriend Finding Project' unveiled]. Hans Economy (in Korean). Retrieved 20 January 2026.
  11. ^ "Top Ranked iOS App Store Apps: Top Entertainment Apps". Appfigures. January 2026. Archived from the original on 14 January 2026.
  12. ^ "K29 Studios Partners with Vigloo to Revolutionise Mobile Entertainment with Vertical Drama Series". FilmInk. August 20, 2025. Retrieved 20 January 2026.
  13. ^ Satin, David (September 16, 2025). "Passionflix teams with Vigloo, shifting key series to short-form". The Streamable.
  14. ^ Daswani, Mansha (September 16, 2025). "The Secret Life of Amy Bensen Reformatted as Micro-Drama". TV Drama.
  15. ^ Lee, Jae-eun (January 5, 2026). "Vigloo users binge short romances in Korea from 11 p.m. to 1 a.m." Chosun Biz. Retrieved 14 January 2026.
  16. ^ Merican, Sara (4 April 2025). "Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report". Deadline Hollywood. Retrieved 11 December 2025.
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