Gamma (media company)

Gamma
Founded2023 (2023)
FounderLarry Jackson
Ike Youssef
Headquarters
Los Angeles, California
,
United States
Websitethegamma.com

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.[1] Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services.[2] Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana.[3][4][5] Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.[6][7] In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.

Artists

Act Year signed Albums released under label
Snoop Dogg 2023 2
Rick Ross 1
Usher 1
Sexyy Red[8] 2
French Montana[9] 1
D Smoke 0
4Batz[10] 2024 1
Jaden[11] 0
Willow[11] 1
F5ve 4
Usimamane 1
Rich the Kid 1
Blaq Diamond 1
Tha Dogg Pound 1
DearALICE[12] 1
Moliy 1
Mariah Carey[13] 2025 1
Asake 1
Ye[14] 2026 0
North West[15] 0

Kanye West signing, new album, Bully

In January 2026, Gamma signed Kanye West ahead of the anticipated release of his next album release, Bully on March 20.[16][17] Founder Larry Jackson engineered the seven-figure distribution deal with a belief that West was committed to more positive messaging.[14]

Distributed labels

References

  1. ^ "Larry Jackson Launches Gamma, Major Label Rival with Unprecedented Backing". Billboard.com. Archived from the original on August 29, 2023. Retrieved November 22, 2023.
  2. ^ Fazelpoor, Matthew (April 17, 2023). "After acquisition, what's next for Vydia?".
  3. ^ "Maybach Music Group Strikes Partnership with Gamma". Sheeshmedia.com. Archived from the original on November 22, 2023. Retrieved November 22, 2023.
  4. ^ Brown, Ann (August 30, 2023). "Apple, Larry Jackson, And The $1 Billion: The Machine Helping Program Sexxy Red". Moguldom. Archived from the original on November 22, 2023. Retrieved November 22, 2023.
  5. ^ "Larry Jackson Launches New 'Gamma' Music Company with Usher and Rick Ross". Variety.com. March 8, 2023. Archived from the original on October 15, 2023. Retrieved November 22, 2023.
  6. ^ Leight, Elias (August 8, 2023). "With Gamma, Larry Jackson Is Putting $1 Billion to Work for Black Culture". Billboard. Archived from the original on November 22, 2023. Retrieved November 22, 2023.
  7. ^ "Appes Money and Snoop Dogg's Songs Back this 1 Billion Startup". Bloomberg. March 8, 2023. Archived from the original on March 8, 2023. Retrieved November 22, 2023.
  8. ^ "Who Is Sexyy Red Signed To?". June 29, 2023.
  9. ^ "French Montana inks global partnership with Larry Jackson's $1bn-backed gamma". Music Business Worldwide. August 11, 2023. Archived from the original on November 22, 2023. Retrieved November 22, 2023.
  10. ^ Cummings-Grady, Mackenzie (May 6, 2024). "4batz Responds to Allegations He Has Problems With Drake". XXL. Retrieved April 6, 2025.
  11. ^ a b "Gamma. Aligns with Three Six Zero". Hits Daily Double. Hits Digital Ventures. Archived from the original on October 7, 2024. Retrieved May 8, 2024.
  12. ^ "Gamma., Kakao & SM Entertainment to Launch British Boy Band dearALICE Via New Global Alliance". Billboard.com. Archived from the original on November 26, 2024. Retrieved November 26, 2024.
  13. ^ Young, Jabari. "How Former Apple Music Mastermind Larry Jackson Signed Mariah Carey To His $400 Million Startup". Forbes. Archived from the original on June 7, 2025. Retrieved June 6, 2025.
  14. ^ a b Leight, Elias (January 28, 2026). "The Makings of a Kanye West Apology: An All-Staff Meeting and a 7-Figure Record Deal". The Wall Street Journal. Retrieved January 29, 2026.
  15. ^ West, North (February 6, 2026). "Piercing on My Hand". Tidal. Archived from the original on February 7, 2026. Retrieved February 6, 2026.
  16. ^ Paul, Larisha (January 28, 2026). "Kanye West Sets March Release Date for Bully Album". Rolling Stone. Retrieved January 29, 2026.
  17. ^ "Ye - BULLY | Rough Trade - (LP - Black, CD, Tape) | Rough Trade". www.roughtrade.com. Retrieved February 4, 2026.
  18. ^ https://enforcerecords.com
  19. ^ Riordan, Stephanie (August 27, 2020). "Akon's Konvict Kulture Label Announces Partnership with Vydia –". Vydia. Archived from the original on February 17, 2025. Retrieved March 9, 2025.
  20. ^ "Maybach Music and Gamma Announce Partnership". Variety.com. September 29, 2023. Archived from the original on November 22, 2023. Retrieved November 22, 2023.
  21. ^ Stassen, Murray (February 24, 2025). "Three Six Zero Recordings inks global distribution deal with Warner's ADA". Music Business Worldwide. Retrieved September 28, 2025.
  22. ^ "Bonfire Heats up with Vydia".
  23. ^ Ye – Topic (January 28, 2026). PREACHER MAN. Retrieved January 29, 2026 – via YouTube.
  24. ^ Ye - Topic (January 28, 2026). LAST BREATH. Retrieved February 2, 2026 – via YouTube.
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