WeedTuber

A weedtuber (a portmanteau of the words weed and YouTube) is a vlogger (an online video content creator) who deals with issues surrounding cannabis. Since cannabis legalization of the 2010s[1] the producers/hosts sometimes consume cannabis on camera.

Popular weedtubers may have 300,000 or more channel subscribers. One (Joel Hradecky) has over one million as of early 2017.[2][1] MassRoots listed 10 channels with over 100,000 subscribers in mid 2016.[3] The term "weedtuber" began to appear on Google Trends in early 2015.[4] Other big name weedtubers include Erick Khan and RawOG420.[5] As of 2025 Dope as Yola (Thomas Araujo) is the most followed weedtuber with 2 million followers on YouTube becoming the first weedtuber to reach the mark.[6]

A sponsor is reported to be willing to pay a channel with over 100,000 subscribers between $300 and $1000 for mentioning their product.[1]

Legality

Some weedtube channels were produced where cannabis was illegal but tolerated at the time, like Vancouver, British Columbia's Stephen Payne aka "Marijuana Man".[7][8]

See also

  • Mukbang, content creators who eat for a video audience

References

  1. ^ a b c Jordan G Teicher (January 25, 2017), "The WeedTubers: these people make a living getting stoned on YouTube – These entrepreneurial twentysomethings are riding a wave of marijuana legalization to online celebrity. Call them Cheech and Chong for the digital age.", The Guardian
  2. ^ Sébastien Wesolowski (March 31, 2016), "How to Build an Empire by Getting High on YouTube: Legalization in the US has allowed marijuana mavens to build a following on camera", Vice
  3. ^ Austin Logan (June 29, 2016), Top 10 WeedTubers, MassRoots, retrieved 2017-02-09
  4. ^ "weedtuber" frequency graph, Google Trends, accessed 2017-02-09
  5. ^ Mouniakov, Kira (2025-09-09). "Top 10 weedtubers". ZEWEED. Retrieved 2025-09-12.
  6. ^ "Against All Odds: Dope As Yola Becomes First Weedtuber to Hit 2 Million Subscribers | High Times". 2025-07-04. Retrieved 2025-09-12.
  7. ^ Perrine Signoret (August 12, 2016), "Cannabis : le big bang des weedtubers", Libération (in French)
  8. ^ "What's It Like to Be an Internet-Famous Stoner?", Vice, June 17, 2015
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